SaIes promotion involves the marketing activities, other than advertising, publicity, or personal selling, that stimulate consumer purchases and dealer efectiveness. Types of sales promotion described later in this section include samples, coupons, special sales,Contests, trading stamps, trade shows, and many additional activities in 1979
sales promotion expenditures were about $40 billion. Some aspects of sales promotion have exhibited consistent growth, whereas others have been more erratic. For example, between 1974 and 1979 the distribution of coupons rose from 30 billion to 82 billion. About 80 per cent of American households use coupons. Redemption rates are relatively small, ranging from 2.1 per cent for Sunday supplements in newspapers to 10.5 per cent for direct mail. Since 1970 the volume of trading stamps has fluctuated widely. From 1970 to 1975 the dollar volume of stamps fell from over $800 million to under $300 million annually. Then volume increased lo more than $400 billion by 1980. The drop was the result of consumers becoming more price conscious and perceiving stores with stamps as more expensive. Today, 20 per cent of U.S. supermarkets give trading stamps, down from a peak of 65 per cent.
sales promotion expenditures were about $40 billion. Some aspects of sales promotion have exhibited consistent growth, whereas others have been more erratic. For example, between 1974 and 1979 the distribution of coupons rose from 30 billion to 82 billion. About 80 per cent of American households use coupons. Redemption rates are relatively small, ranging from 2.1 per cent for Sunday supplements in newspapers to 10.5 per cent for direct mail. Since 1970 the volume of trading stamps has fluctuated widely. From 1970 to 1975 the dollar volume of stamps fell from over $800 million to under $300 million annually. Then volume increased lo more than $400 billion by 1980. The drop was the result of consumers becoming more price conscious and perceiving stores with stamps as more expensive. Today, 20 per cent of U.S. supermarkets give trading stamps, down from a peak of 65 per cent.
the next : types of sales promotion,sales promotion techniques,sales promotion definition,sales promotion objectives, sales promotion ideas,sales promotion tools