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THE MARKETING CONCEPT

concept of marketing
The process that leads any business to success seems simple. First, the firm must talk to its potential customers to assess their needs for its goods or services. Then the Firm must develop a good or service to satisfy those needs. Fìnall; the firm must continue to seek ways to provide customer satisfaction. This process is an application of the mai-keting concept, or marketing orientation. As simpic as it seems, American business has been slow to accept it.

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