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Scope and Importance of Personal Selling


As defined , personal selling is that part of promotion involving an oral presentation in a conversation with one or more prospective buyers for the purpose of making a sale. Unlike advertising and publicity, selling relies on personal contact. The goals of personal selling are similar to other promotion types: information, persuasion, and/or reminding.

Personal Selling utilizes pral presentations to prospective buyers for the purpose of making a sale.

 In the United States, more than six million people are employed in the sales positions defined by the Bureau of Labor Statistics, Included are professional sales personnel and clerical sales personnel, Salesworkers may be involved with complex selling arrangements or perform routine Task.
Professional sales personel generate customer accounts, ascertain needs, interact with consumers, emphasize knowledge as well as persuasion, and provide substantial service. They usually dress in business attire and are well compensated, Top salespeople can earn more than $100,000 per year. for examples of professional sales personnel are stockbrokers, manufacturing sales representatives, Insurance agents. and real-estate brokers.
Clerical sales personnel answer telephone inquiries. obtain stock from inventory, recommend the best brand in a product category, and complete transactions by receiving payments and packing products. They dress less formally than other personnel and are not compensated as well. Examples are retail, wholesale, and manufacturer sales clerks.
Personal selling goes far beyond the six million workers identified by the Bureau of Labor Statistics, because every contact between a Company representative and a current or potential customer entails some degree of personal interaction. for example, lawyers, plumbers, hairdressers, and cashiers are not defined as sales workers. Yet, each occupation involves a great degree of customer contact.
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