Selling Concept

As noted above, although I caution against the overuse of transaction building sales promotions, circumstances frequently call for them.  For example, short term sales increases may be desired in response to a competitive situation requiring immediate action. Competitors may launch promotion activities aimed at one’s own customers,

Everyone know, transaction is very important.  But, building the transcantion is to.  No set of individual sales promotion tools are designed exclusively to short term build transactions, though as we’ll see later, some clearly work better than others toward this goal. I apply the term “transaction-building sales promotion”

As just noted, in retail channels consumer-oriented sales promotions often become tools for short-term fixes to sales.  Circumstances frequently legitimately call for boosts to sales, and consumer-oriented sales promotions can be ideal for that purpose.  When overused, however, they can actually hinder a brand’s ability to build

In the past twenty years, all categories of sales promotions have experienced tremendous growth as marketers offering more value to customers has become an increasingly necessary part of overall marketing programs.  In fact, as a percentage of total marketing expenditures, sales promotions frequently

More formally, we define sales promotion as any of a variety of techniques designed to offer purchasers an extra inducement to buy in the form of value or benefits beyond those offered by the product being purchased.  The examples in the previous paragraph represent a branch of sales promotion directed at consumers.

What is that ?, do you know,,, what, how, and other ,,,All of us occasionally delay a purchase until the wanted item “goes on sale.”  Sometimes we make an unplanned purchase because of a coupon.  Perhaps our loyalty to some brands we use now began with a free sample.  If any of these are true for you, then you took advantage of

SaIes promotion involves the marketing activities, other than advertising, publicity, or personal selling, that stimulate consumer purchases and dealer efectiveness. Types of sales promotion described later in this section include samples, coupons,  special sales,Contests, trading  stamps, trade shows, and many additional activities in 1979