Skip to main content

Evolution of the Marketing Concept

evolution of the marketing concept
From the start of the Industrial Revolution until the early twentieth century, business effort was directed mainly toward the production of goods. Consurner demand for manufactured products was so great that manufacturers could almost hank on selling everything they produced. Business had a strong production orientation, in which emphasis was placed on increased output and production efficiency. Marketing was limited to taking orders arid distributing finished goods.
Labels:

Popular posts from this blog

Developing a Personal Selling Plan

The development of a personal selling plan can be broken down into the seven steps shown in Figure 1. The steps are highlighted in the following subsections Personal selling objectives are demand or image oriented. Illustrations of each type of objective appear in Figure 2.
Read more

Scope and Importance of Sales Promotion

SaIes promotion involves the marketing activities, other than advertising, publicity, or personal selling, that stimulate consumer purchases and dealer efectiveness. Types of sales promotion described later in this section include samples, coupons,  special sales,Contests, trading  stamps, trade shows, and many additional activities in 1979
Read more

Characteristics of Personal Selling

Personal selling has a number of positive and negatise atributes, On the positive side, personal selling provides individual attention for each consumer and is able to pass along a lot of information. There is a dynamic, rather than passive, interaction between buyer and seller. This enables the firm to apply the concept of a buyer-seller dyad. which is a two- way flow of communication between both parties. This is not possible with advertising. Personal selling approaches can be flexible and adapted to the needs of specific consumers. For example. a real estate broker would use a different sales presentation for a couple looking for their first home than for a couple looking for their second home. The salesperson can use as much persuasion as necessary and balance it against the need for information. There is less waste with most forms of selling than with advertising. Personal selling centers on a more defined and concentrated target market. In addition. customers who walk int...
Read more